In the hope of deconstructing the aestheticized field of vision, Marx applied the metaphor of phantasmagoria — a term invoking both feverish, fantas
tic, associative dreams as well as the magic-lantern sequences of the begin
ning of the nineteenth century, which hid the technique of their art using
back projection—to represent consumerism's hold over us in our cavelike“mist-enveloped regions of the religious world. ”
Marx's analysis of the “fetishism of commodities” in Capital (1867)
And another explanation of commodity fetishism:
refers to how, under capitalism, commodities are made mysterious and
their use value, or origins of production, are obscured by their exchange
value. This act of phantasmagorical veiling-over constitutes for Marx an act of fraud: the surface cult of commodities thus distorts the way people understand social relations and the working conditions behind the production of objects. In fetishizing (masking) the commodity by means of advertising and display, capitalism gives the individual the impression that existing social conditions are unchangeable"We could maybe look at using back-projection! As a nod to phantasmagoria!
Niamh
Tuesday, March 10, 2009
Phantasmagoria
Just looking at Weimar Surfaces by Janet Ward. There is a mention of Phantasmagoria:
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